TR
11111

COURSE INTRODUCTION AND APPLICATION INFORMATION

mt.fadf.ieu.edu.tr

Course Name
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
Fall/Spring
Prerequisites
None
Course Language
Course Type
Elective
Course Level
-
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives
Learning Outcomes The students who succeeded in this course;
  • Students will be able to analyze their individual knowledge through culture of fashion by using different narrative practices and design concepts.
  • Students will be able to apply their own critical thinking for their own fields by preparing and reading literal texts on fashion design.
  • Students will be able to prepare their own explanatory narratives for their own designs, projects and individual works.
  • Students will be able to use expressive written and visual presentation techniques and related terminologies in order to present their own design works or projects.
  • Students will be able to make practice in written and oral techniques by using design concepts , as well as through critical thinking related to different fields outside of fashion like photography, cinema and literature.
Course Description

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
X
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to narrative and design narrative : structure of the course Gretchen Barbatsis, Narrative Theory, Chapter 21 in Handbook of Visual Communication , Theory , Methods and Media, ed. Smith, Barbatsis,Moriarty, Kenney, Routledge,2005 pp.329331 Class Assignment for the next week: Memento: Bring an object for the next course that tells you something about your memories. Write min.500 words on it.
2 Basic terminologies on narrative; introduction to terminologies like analogy, metaphor, metonymy, text, concept, meaning, fiction, code Class Assignment: Memento Hand in & presentation. Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002)
3 Semiotical analysis & narrative structure of fashion Statements Class assignment: Narrative structure of little black dress What is a tshirt? Codes, chronotypes, and everyday objects, Betsy CullumSwan and Peter K. Meaning, p.4314
4 Reading and telling photographs: Analyzing fashion photographs as a material for creative material in writing Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002) “Good lookers”adlı makale , p.139141 Fashion magazines & Blogs Group Assignment: Reading and telling a fashion photography
5 Brand Narratives: Analyzing of Photographes Ed.Peter Mc Neil, Vicki Karaminas , Catherine Cole,Fashion and Fiction, Berg 2009, “Brand Story telling: Context and Meaning for Crago pants”,p.95104 Kotler, Clark, Scott, Marketing management , Casi Isedi, Levis Strauss Italia section.
6 Producing design narrative from a film Film Screening, language of designer Yamamoto Watching movie “Dolls” or “Notebook, Cities and Clothes” Class assignment: text with min. 500 words
7 Fashion in fiction: Fashion texts in literature Class assignment: Visualization of text with a moodboard Reading and analyzing Marcel Proust’s Remembrance of the Things Past,1922
8 Midterm A written exam about written articles during the course.
9 Play Analysis: The concept of beauty and beautiful Class assignment: text with min. 500 words Reading Oscar Wilde’s The Portrait of Dorian Gray and watching of this novel’s movie
10 Visual Metaphors in Fashion Stuart Kaplan, Visual Metaphors in Print Advertising for Fashion Products, Lewis & Clark College, Chp.11, Class assignment: Reading a fashion product
11 Visual Imagery from a rhetorical perspective Rhetorics of designer, brand, collection Class assignment: text with min. 500 words with reference to photography, catwalk, interviews
12 Spatial extension of brand rhetorics Versatility of a brand: Clothing, Communication, Space “Window dressing with Jörn Fröhlich”
13 The Future of Fashion: Supernarratives with Superheroes Create a futuristic scenario Superheroes: Fashion and Fantasy Metropolitan Museum of Art (June 2, 2008)
14 Trend and Season Analysis: Narrative of a trend Class assignment: Textual moodboard including context, label, keyword, design
15 Final exam: Narrative Catalogue Preparation of a narrative belongs to a selected dress and printing of these narratives as a catalogue
16 Review of the Semester  
Course Notes/Textbooks Handbook of Visual Communication: Theory, methods and Media, Lea’s Communication Series Catherine Kohler Riessman, Introduction to Narrative Analysis, Sage Pub. John Berger, Another way of telling, Vintage pub, 1995 Kotler, Clark, Scott, Marketing management , Casi Isedi, Levis Strauss Italia Ed.Peter Mc Neil, Vicki Karaminas , Catherine Cole,Fashion and Fiction, Berg 2009, “Brand Story telling: Context and Meaning for Crago pants, p.95104 Stuart Kaplan, Visual Metaphors in Print Advertising for Fashion Products, Lewis & Clark College, Chp.11 Gretchen Barbatsis, Narrative Theory, Chapter 21 in Handbook of Visual Communication , Theory , Methods and Media, ed. Smith, Barbatsis,Moriarty, Kenney, Routledge,2005 Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002)
Suggested Readings/Materials Fashion magazines & Blogs

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
15
Presentation / Jury
1
15
Project
Seminar / Workshop
1
25
Oral Exam
Midterm
1
30
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
6
2
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
6
2
Presentation / Jury
1
16
Project
Seminar / Workshop
1
Oral Exam
Midterms
1
10
Final Exams
1
12
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to independently develop and design a collection.

 X
2

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

 X
3

To have  a research oriented awareness of design, and being able to do design research individually.

 X
4

To be able to use a foreign language at a good and advanced level.

 X
5

To develop entrepreneurship- and managerial skills for a future professional practice.

 X
6

To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

 X
7

To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design.

 X
8

To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession.

 X
9

To develop an ongoing analytical and professional approach to academic and design research.

 X
10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

 X
11

To be able to understand, interpret and apply theoretical  knowledge in fashion design.

 X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 

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